TV executive Monde Twala is to join Viacom International Media Networks (VIMN) Africa, Viacom’s pan-African multimedia entertainment network. The news was announced today by Alex Okosi, Senior Vice President & Managing Director, VIMN Africa.
Twala, formerly Managing Director, e.tv channels, will take on the newly created role of Vice President: BET, Youth & Music at VIMN Africa. In this role, he will be responsible for driving the growth and development of BET, MTV, MTV Base, and VH1 across Africa.
“Monde’s proven track record, wealth of knowledge and diverse skills will add great value to our business, entrench the value of our BET and Youth & Music brands, and accelerate the introduction of new brands and products across our portfolio, ” said Alex Okosi,.
“As we continue to build our business across the continent, Monde’s deep understanding of audiences and his all-round expertise of driving a diverse, multi-channel network will help us achieve our goal of being Africa’s pre-eminent multimedia entertainment company.”
VIMN Africa opened for business in Africa on 22 February 2005 with the launch of MTV Base; after 11 years of operations in Africa, the network now boasts the broadest brand portfolio of any international media company on the continent, producing and distributing a wide range of high quality content for viewers from 4 to 40+, including comedy, kids & family, music & youth and general entertainment channels.
Twala joined e.tv as a Sports Producer in 1999 and was appointed Group Head of e.tv in 2009 before his latest position as Managing Director of the e.tv channels in 2014. Twala spearheaded the launch of 5 additional e.tv-branded channels for the free-to-air OpenView HD satellite platform in 2013. He also played an integral role in creating a number of the channel’s flagship local brands, including the highly-rated daily drama Rhythm City and more recently the much talked about telenovelas Ashes to Ashes and Gold Diggers.