Instrumental in the development of the South African Hip Hop music scene over the last decade, Da L.E.S has returned from the studio with an album that is set to redefine SA hip hop. Add to that his newly inked Pan African deal with Sony Music, Sprayground ambassadorship and Ciroc endorsement renewal.
Da L.E.S’ upcoming album appropriately titled North God will be released through Sony Music Africa on 27 November 2015 in a partnership which strategically complements Da LES’s musical and celebrity status – aligning his career towards a global trajectory focused on growing the Da L.E.S brand, Pan Africa and Globally.
Featuring some of Africa’s best including; AKA, Burna Boy, Riky Rick, Tamara Dey and Cashtime Life Crew – North God is entirely produced by V.A.M and promises to be a game-changer in terms of setting a new benchmark for the African music industry.
In anticipation of an epic launch event in Johannesburg on 3 December – Da L.E.S has teamed up with iTunes to ensure that everyone pre-ordering North God from Friday 13 November will stand in line to win tickets to the prestigious event. Other launch events taking place around the country include Cape Town on 11 December and Durban on 18 December.
Tracks to look out for on North God include P.A.I.D ft. AKA & Burna Boy; Keys to the City ft. Tamara Dey, Real Stuff ft. AKA & Maggz and 6am ft. Me-E and Nomuzi.