#SamsungS9 is here and available 16 March 2018

Samsung co-ordinated a global launch on Sunday 25th February 2018 to launch their latest flagship handset to the world.

The main event held in Barcelona was live broadcast to various countries across the continent and Johannesburg, South Africa was included.

Special guests gathered at Art It Is in Rosebank, hosted by Marketing Director for Africa, Justin Hume.

View video on the product featured on ewn.co.za filmed by Louise McAuliffe

As much as you can read all about these fantastic new products below – I just want to mention a few of my favourite features which I have not had the chance to play with yet. I am no tech bunny but I love gadgets and these are my favourite features:

  • No more orientation issues – use your phone in the horizontal position all the time if you want.
  • You have dual functionality – edit an image and answer sms or whatsapp messages at same time on same screen.
  • Make your own emoji based on your image which you feed into the handset.
  • Turn yourself into a bunny or monster or a secret stranger wearing a mask – see video above.
  • The camera surpasses everything I have ever used regarding the quality of my previous S4 and S6.
  • Low light imagery now possible using the S9.
  • Slow motion videography – I cannot wait to play with that feature – see it in the video filmed for EWN.
  • I just love that Samsung can be backed up on Mac devices via Smart Switch – you can set an automatic backup to be processed once a week and you will never lose your data, images or contacts again if your handset goes missing.
  •  The idea of wireless charging sounds fabulous but I am still trying to figure out how to do it.
  • I only put my sim card into the phone two hours ago and can’t wait to explore more to love…

Samsung Electronics Co., Ltd. introduced the Samsung Galaxy S9 and S9+, the smartphones that reimagine the way we communicate, share and experience the world. Made for the way we increasingly communicate and express ourselves more with images, videos and emojis, the Galaxy S9 and S9+ drive innovation with Samsung’s most advanced camera ever. Redesigned with a new dual aperture lens that powers an innovative low light camera, Super Slow-mo video capabilities and personalized AR Emoji, the Galaxy S9 and S9+ ensure you never miss a moment and make your everyday epic.

The Galaxy S9 and S9+ deliver an enhanced entertainment experience with powerful stereo speakers tuned by AKG, surround sound supported by Dolby Atmos and a refined edge-to-edge Infinity Display – a key staple in Samsung’s design heritage. In addition, the Galaxy S9 and S9+ will come with the new SmartThings app, which unites Samsung’s existing IoT services into one single, smart experience.

“The way we use our smartphones has changed as communication and self-expression has evolved,” said Craige Fleischer, Vice President of Integrated Mobility, Samsung South Africa. “With the Galaxy S9 and S9+, we have reimagined the smartphone camera. Not only does the Galaxy S9 and S9+ enable consumers to shoot the best photos and videos anywhere, it’s a smartphone that’s designed to help them connect to others and express themselves in a way that’s unique and personal to them.”

Camera Reimagined

Today’s cameras are for more than taking pictures – they’re for connecting and communicating. Consumers want a smartphone camera with state-of-the-art technology, so they can express themselves with high-quality images and tools to tell their own, unique story. The Galaxy S9 and S9+’s cameras are built with these consumers in mind, with a Super Speed Dual Pixel sensor with dedicated processing power and memory that can combine up to 12 frames into one amazing shot for the highest photo quality possible. The Galaxy S9 and S9+’s camera features include:

  • Super Slow-mo: Make every day moments epic with dynamic, slow-motion video that captures 960 frames per second. The Galaxy S9 and S9+ also offers automatic Motion Detection, an intelligent feature that detects movement in the frame and automatically begins to record – all users have to do is set up the shot. After capturing the Super Slow-mo video, users can select background music from 35 different options or add a tune from their favourite playlist. Users can also easily create, edit and share GIF files with a simple tap in three playful styles of looping to watch the action over and over.
  • Low Light Camera: Good lighting is the secret to any great photo. But often, photos are taken in less-than-ideal lighting conditions and most smartphone cameras have a fixed aperture that can’t adjust to low or bright lighting environments resulting in grainy or washed out pictures. Similar to the way the iris of a human eye expands and contracts, Samsung’s Dual Aperture (F1.5 – F2.4) automatically lets in more light when it’s dark and less light when it’s too bright, taking photos that are crisp and clear anytime, anywhere.
  • AR Emoji: Samsung lets users create an emoji that looks, sounds and acts just like them. AR Emoji uses a data-based machine learning algorithm, which analyses a 2D image of the user and maps out more than 100 facial features to create a 3D model that reflects and imitates expressions, like winks and nods, for true personalization. AR Emoji shares your real-life feelings not only in video but also with a range of stickers in uses a standard AGIF file format, so users can share their emojis across most third-party messaging platforms.
  • Bixby: Samsung’s intelligence platform, integrated into the camera, uses augmented reality and deep learning technologies to provide helpful information about a user’s surroundings. With real-time object detection and recognition, Bixby instantly generates information directly on top of the image that the camera is pointing at. Users can translate foreign languages and currency in real time with Live Translation, learn about their surroundings, purchase products seen in the real world and track calories throughout the day.

Entertainment Reimagined

Smartphones are often our go-to choice for entertainment, which is why Samsung created a device that offers premium sound experiences with stereo speakers tuned by AKG. Whether users are watching their favourite movie or streaming their favourite artist’s latest album, sounds are clear, crisp and rich in quality. The Galaxy S9 and S9+ also support Dolby Atmos, giving the effect of 360-degree sound.

The Galaxy S9 and S9+ audio experience is complemented by Samsung’s revolutionary Infinity Display. First introduced on the Galaxy S8, the bold, bright Super AMOLED Infinity Display blends right into the phone with virtually no distracting bezels. With adaptive contrast enhancement, users can use their device even in direct sunlight.

A Device that Fits with the Connected Lifestyle

As the first smartphone to support the new SmartThings app, the Galaxy S9 and S9+ are the central hub to manage every facet of the connected lifestyle at home, at the office or on the go. The SmartThings app will be introduced with S9 and S9+ and will connect to other Samsung and non-Samsung devices.

For those constantly on the move, the next-generation Samsung DeX empowers a mobile lifestyle by bringing a large, full-screen experience to the mobile handset. With DeX Pad, a new docking system, users can easily connect the Galaxy S9 and S9+ to a larger monitor, keyboard and mouse to expand the mobile experience with enhanced document editing or even full-screen gaming. Users can also transform the Galaxy S9 and S9+ into a Touch Keyboard and Touch Pad with the DeX Pad.

The Best Comes Standard with the Galaxy Foundation
Samsung sets the gold standard for smartphones including IP68 water and dust resistance, and fast wireless charging. The Galaxy S9 and S9+ go a step beyond. The devices now support expandable memory of up to 400GB and are equipped with the latest premium application processors offering powerful performance and sophisticated image processing.

In addition, the Galaxy S9 and S9+ give users the peace of mind knowing that their phone is protected by Knox 3.1, Samsung’s latest defence-grade security platform. The Galaxy S9 and S9+ support three different biometric authentication options – iris, fingerprint, and facial recognition – so users can choose the best way to protect their device and applications. The devices support Intelligent Scan, a new verification that intelligently uses the collective strength of iris scanning and facial recognition technology to quickly and conveniently unlock a user’s phone in any environment. The Galaxy S9 and S9+ also introduce Dedicated Fingerprint, giving users the option to use a different fingerprint to access Secure Folder than the one used to unlock the phone.

The Galaxy S9 and S9+ takes health to the next level with an improved optical sensor built directly into the device, providing richer, more accurate information on user’s health status. This sensor allows the Galaxy S9 and S9+ to keep track of users’ Heart Load Factor, a new measurement of the real-time demand placed on your heart.

The Galaxy S9 and S9+ will be available starting in March 16, 2018 in select markets and will be offered in Midnight Black, Titanium Grey and a new hue, Lilac Purple.

For more information about the Galaxy S9, visit http://www.samsungmobilepress.com, news.samsung.com/galaxy or www.samsung.com/galaxy.

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