‘GoZone’ awarded Shark Tank backing

Tonight in M-Net and Telkom SA’s Shark Tank South Africa, two brothers from Wellington managed to quench Shark Marnus Broodryk’s thirst for a lucrative deal with their special range of water called “GoZone”. They were the only entrepreneurs to strike a deal in the tank this evening, despite one other business owner having received offers.

John and Len Oort, the owners of GoZone Water, have always been driven entrepreneurs, having grown up without very much money. The two brothers mineralise their own water and distribute rental units for their water to retailers around the country. They came into the tank asking for the necessary capital to open a special bottling plant. Their business acumen, coupled with some very impressive figures immediately piqued the attention of Sharks Gil Oved, Marnus Broodryk and Vinny Lingham. However, when the Sharks discovered that the rental units were incredibly profitable, they argued that the brothers don’t even need the bottling plant, and that they should focus on distributing more units around the country. Money was not a problem for the Sharks, they were all happy to invest way more than John and Len were asking for, so the ultimate question that Gil put to the duo was: “Which Shark do you want to partner with, regardless of the deals that you have been offered.” After a short deliberation, they decided that Marnus was their man, much to the chagrin of Gil and Vinny.

Next into the tank was chemical expert Angela Petsi from Pretoria with her range of products under the banner of “X-Chem Chemicals”. Angela creates adhesives and sealants for households as well as for industrial use, and because she uses her own formulations, it gives her company the ability to tweak and improve products as they’re developed. Despite a great distribution plan, Angela did not seem to have a grip on her own business’s figures when pushed for details by the Sharks. The final nail in her coffin was the fact that she was also not willing to share certain numbers with the Sharks because of the fact that she did not want her competitors to know this information, given the public platform of the show. With very little information to consider when potentially making a deal, the Sharks were swiftly out.

As if this was not enough to convince the Sharks, Jackie called on one of her oldest and most loyal customers to join her in the tank – none other than local songstress Louise Carver! Impressed by Jackie’s pitch as well as Louise’s sincere testimonial, marketing guru Gil raved, “I believe in backing the jockey, not the horse. My mantra is passion-fuelled optimism, it’s what I live by, and I see this in you,” he told Jackie. Gil wanted to make her an offer but it was contingent on the fact that she grows her business online for now instead of opening more retail outlets, as Jackie originally wanted to do with the Sharks’ money. Gil also wanted this at 25% equity, to “buy the right to do business as a partner.” Jackie seemed hesitant, at which point Dawn Nathan-Jones saw an opportunity to step in. She told Jackie that she also believed that online was the way to go, and “as a woman who understands fashion, I can give you more.” That said, Dawn matched the offer that Jackie received from Gil. Not convinced, Jackie counter-offered for a 15% stake in “Hermanna Rush” but sadly for her, both Dawn and Gil withdrew instantly.

To find out more about the businesses, especially if you’re interested in supporting them with an order or purchase, go to www.mnet.tv/sharktank or follow the conversation about the show on Twitter @MNetSharkTank with the hashtag #SharkTankSA

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