Case Logic: 30 Years on from audio cassette storage cases

As they celebrate their 30th anniversary this October, Case Logic is reflecting on a rich brand heritage at the forefront of tech advancements over the past three decades. The seasoned gear protection mainstay is recognized for a history of creating solutions that keep the hottest tech innovations protected and organized, and is well positioned for the future with a clean, fresh rebrand and forward- thinking product design.

A look back: How Case Logic has planted its flag in the tech gear industry.

In 1984, the clatter of audiocassettes in the back seat of a car sparked an idea for Case Logic founder, Jamie Temple. To solve the problem, he crafted two novel audiocassette storage cases. The first, called the CL 15, was a simple, soft-sided case that held 15 audiocassettes, and it quickly became a revolution in the music storage industry.

A second product was soon added, color options introduced, and Case Logic went from startup to full- fledged enterprise. As technology evolved, Case Logic evolved alongside, offering options for keeping hardware, chargers and accessories organized and protected.

“We’ve always believed in having the right product doing the right things, and having it be better than people expect it to be,” states John Casey, Case Logic Director of Sales. “We’re continually evolving and reinvigorating our brand. At ‘30 years new,’ our history is a stepping stone for bigger and better things in the future.”

30 years later, Case Logic continues to thrive.

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Case Logic has continuously produced high-quality and durable products – and today’s fast-paced society has set a new standard for use and accessibility of electronics. Understanding this recent surge of technology reliance, Case Logic provides innovative and functional carrying options for today’s urbanites across the globe.

Rising business stars, freelance photographers, and graduate students don’t leave home with the technology that empowers them to succeed – making Case Logic’s line of tablet cases, laptop bags and camera accessories a modern day must-have.

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A shining example comes with a look at Case Logic’s Reflexion Collection of camera bags. A Red Dot Award-winning product for excellence in design, this collection of backpack and messenger-style camera bags offers an affordable and functional solution for keeping DSLR cameras safe and in reach for the perfect shot, while its multi-purpose design provides a sleek, stylish look and logical organization for daily essentials.

Looking toward the future, but not forgetting about the past, the global brand is ready to provide consumers with the style and protection they need for a fast-paced world.

To order your Case Logic products in South Africa please visit: www.caselogic.com

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