Joburg movie audiences can now enjoy the world’s most immersive cinematic experience in the 375-seat IMAX® theatre, which forms part of the new Ster-Kinekor state-of-the-art, ten cinema complex on the rooftop of Eastgate Shopping Centre. Built as a bespoke IMAX theatre, this cinema boasts the biggest screen of all six IMAX theatres across South Africa, measuring 22m in width X 11.3m in height.
The IMAX theatre played host to the Official South African Special Event Screening of the highly anticipated Star Wars: The Force Awakens: An IMAX 3D Experience. The more than 300 attendees – VIP guests, celebrities, media and Star Wars ‘super fans’ (suitably dressed for the occasion) – settled into the brand new IMAX seats and marveled at the impressive, ceiling to floor and wall to wall screen. Following speeches by the film’s distributor, The Walt Disney Company Africa, Ster-Kinekor and IMAX Corporation representatives, the audience was treated to a movie experience of inter-galactic proportions, as the audience travelled back to a galaxy far, far away…
“With all the action, drama and adventure that this film brings to the big screen, watching it in our new IMAX theatre takes the cinema experience to a whole new level. Directors produce films to be experienced on the big screen, I don’t think you can get much better than watching the most anticipated film of the year in the world’s most immersive cinema format – IMAX,” says Wanda Matandela, CEO of Ster-Kinekor Theatres.
The IMAX Experience
The new IMAX theatre at Eastgate Shopping Centre is fitted with a floor-to-ceiling and wall-to-wall IMAX screen, superior acoustical treatment and IMAX’s unique double-projection and sound technology. In this immersive cinema environment, audiences become part of the movie, as they battle the dark forces and get caught up in all the non-stop action!
IMAX’s cutting-edge dual-projection system delivers crystal-clear images which, coupled with its customised theatre design and powerful digital sound system, creates a unique cinema environment.
Fans of The IMAX Experience® at Ster-Kinekor Eastgate are in for a treat over the next few months with the release of a variety of movies for the whole family to enjoy: The Finest Hour; Deadpool; Divergent Series: Allegiant Part 1; Batman vs. Superman: Dawn of Justice and The Jungle Book.