Reason releases Audio ReDefinition

Reason releases his final chapter of Audio Trilogy on 27th November 2015. What started out as his aim to craft a simple package of remixes, freestyles and his best co-labs of 2014/15 – intended for the Deluxe Edition release of Audio High Definition – led to the Johannesburg based lyricist emerging from the lab with over 18 new tracks, 11 of which were ready to hit the streets. What followed was a brief presentation to his A&R team at Motif, Kool Out – who were so impressed by the material – to convince him to release a brand new album instead, just in time for December.

“Audio ReDefinition is the last instalment of #Audio trilogy. It’s the final piece of the puzzle, the definition of Reason, 4 albums later… The Realest” -Reason

Some unfortunate events fuelled the grittiness expressed in this album, the lyrical content as usual is on a hundred, Reason’s choice of beats have evolved from borderline back-packer anthems to ‘trapified’ hypnotic synths over 808 basslines, melodic headphone music. He cleverly taps into Mzansi’s new generation producers: Beats By Tweezy (All Eyes On Me, Run Jozi, Baddest), DJ Zan-D (Bad In December), pH (Raw X), and still retains his signature sound delivered by long time production partner Instro. The album takes the listener on a nostalgic journey through Joburg’s East Rand Township hip-hop scene with samples from Skwatta Kamp’s Rau Rau on the DJ ID featured Brand New.

Audio ReDefinition goes deep with co-signs and co-labs with an eclectic mix of guest features AKA, Khuli Chana and pH on Yipikayay, Mashabhuqe and Kid X on Emzini Weyi Ntsizwa, BoyznBucks’ Stilo Magolide, Ginger Breadman and DJ Zan D on Bad In December, a definite contender for club anthem of the year, with an infectious chorus by Sakhekile wrapped in phat basslines and ratchet raps reminiscent of Sandton strip clubs.

This latest offering from Reason is evidence of the his confidence to experiment in the studio, staying true to his creative vision in distilling street culture into a lyrical art form. Reason’s transition from artist to entertainer, entrepreneur (the seemingly required formula for success in today’s cut throat music business) wrapped in flawless craftsmanship, easily a contender for the number one lyricist spot in this year’s awards season.

“They can claim many things… but I’m the realest of them all. This album is the evidence.” -Reason

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